Whois Mark Donnigan:
Mark Donnigan is VP Marketing for Beamr, a video technology company, and image science pioneer focused on video solutions for video streaming services and Pay TV networks that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has contributed to the growth of several trailblazing companies in the video industry, including VUDU, the first consumer VOD streaming service that was later acquired by Walmart. Kaleidescape, a home entertainment server company, and MOD Systems, a digital kiosk delivery service backed by Toshiba and NCR. Mark has worked with the CEA/CTA, and other industry-specific consortia while traveling and speaking widely about the development of streaming video technology and business. Mark’s industry contributions include working actively on the development of UltraViolet DECE, the first cross-industry digital locker initiative which enabled digital content to be portable across platforms and service providers. Mark is a technologist who lives to translate the business needs of the market to video solutions that can scale to meet the needs of the future.
Reaching viewers anywhere is now a minimum requirement for all streaming services. Just imagine being able to do it with 2x more compute efficiency, and up to 50% fewer bits... https://t.co/78nkCMJpkA#streamingvideo #streamingvideoservice #videoencoding…https://t.co/51kPR1jcVf
— Mark Donnigan (@mdonnigan) July 13, 2019
At Beamr, as Vice President of Marketing, Mark Donnigan drives the marketing function in a fast moving B2B sector, fusing account-based marketing (ABM) techniques, and content marketing strategy with digital marketing, search engine optimization and paid traffic tactics to accelerate inbound lead generation, brand building, and market development. Mark is responsible for the category design while architecting go-to-market plans and growth hacks, leading from the front in areas of sales, business development, marketing, and go-to-market execution. Mark has studied and applied the ideas created by Geoffrey Moore, Jay Abraham, Christopher Lochhead, Clayton Christensen and many more throughout his successful career.
For the first time Beamr's Head of Algorithms, Tamar Shoham, explains the inner workings behind our CABR content-adaptive bitrate technology and why Beamr Mark Donnigan felt the need to develop a proprietary quality measure. In this interview, D…https://t.co/9wnF5DYrck https://t.co/qwppscbTtb
— Mark Donnigan (@mdonnigan) August 7, 2019
Having a formal education in Computer Science and Music, Mark's technical areas of expertise include streaming video technology, video encoding, digital marketing, SEO, and entertainment content distribution business models. Mark loves the entrepreneurial journey whether that is a startup, or innovative team breaking new ground inside a much larger enterprise.
The Video Insiders is now on Stitcher. https://t.co/P8NHrFfYGC
— Mark Donnigan (@mdonnigan) July 8, 2019
Thank you to all our amazing guests, starting with my co-host Dror Gill, we're just getting started.
If you would like to be a guest on the podcast, just message me.…https://t.co/DxbvWc6DtC https://t.co/sgYJI0HeFP